把行銷方法, 封裝成 29 個 Agent Skills

$ You ›
  我們要推出 B2B analytics 產品。買家是 50 至 500 人 SaaS 公司的 RevOps Lead。


$ You › /product-positioning for a B2B analytics platform


# [loaded product-positioning/SKILL.md]
# [checking required inputs: product, industry, category, persona]


claude: Claude ›
  已取得產品名稱、產業、類別與 persona。還需要目前能力、已知競品、
  現有定位、主要差異與可引用的 proof，才能完成定位框架。


  hl: Q1 / 客戶目前用什麼替代方案整合 pipeline、campaign 與 revenue data？
  hl: Q2 / 哪一項差異已有客戶數據、案例或訪談證據？


$ You ›
  目前使用 CRM 匯出、試算表與 BI dashboard。差異是預先定義的 RevOps metric model；
  兩個 design partner 已把每週報表整理時間從數小時降到一小時內。


claude: Claude ›
  定位框架將分成 Customers、Product & Offering、Market Category 與
  Competitive Alternatives。Design partner 數據會列入 Embedded Value and Proof。


  hl: 主要差異：預先定義的 RevOps metric model，取代自行維護的試算表邏輯。


  [writes positioning framework]
    1. Target buyer and use cases
    2. Capabilities, features, benefits
    3. Market category and trends
    4. Direct, secondary, indirect alternatives
    5. Positioning statement


  [marks unverified claims]
    · Competitor pricing needs source validation
    · Revenue impact has no verified baseline
    · Time-saving proof applies to two design partners only


  ok: OUTPUT:
    ok: Positioning statement + customer map + competitive alternatives
    ok: Evidence gaps listed separately for research


# [saved positioning.md]
# [ready for messaging and launch sizing]


$ You › /product-messaging using positioning.md


# [reads positioning.md]
# [creates value proposition, tagline options, elevator pitch]
# [preserves evidence gaps and approved differentiation]


claude: Claude ›
  訊息框架已完成。下一步需決定 launch priority，再選渠道與資產。
    hl: A. Acquisition impact: opens a new RevOps segment
    hl: B. Market innovation: differentiated metric model
    hl: C. Readiness: sales demo and support docs incomplete


$ You › /product-launch-gtm size this launch and list readiness gaps


# [assigns Priority #1 · blocks execution on sales enablement and support readiness]


$ You › /experimentation design a pricing-page message test


# [creates hypothesis · ICEEE score · primary metric · guardrail metrics]
# [records sample-size and significance requirements]


$ You › /product-marketing-metrics build the launch measurement plan


# [defines awareness, engagement, conversion and adoption metrics]
claude: MEASUREMENT GAP: product activation event is not instrumented.
# [marks instrumentation as a pre-launch dependency]


$ You › Finalize the launch brief with unresolved evidence gaps.


ok: Launch brief: positioning, messaging, priority, channels, metrics
ok: Open dependencies: sales demo, support docs, activation event